Project: Manitoba Hydro Santa Parade

Dates:   Annually 2017 - present
Client:   Winnipeg Parade Committee Inc.
Role:     Event Director

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• Improved the organization’s financial position from a deficit position to profitable in the first year by streamlining and maximizing the P&L. For example:

  • Reduced redundancies and inefficiencies resulting in 40% decrease in expenses and 200% increase in profit.

  • Reassessed in-kind partners and subcontractors to eliminate costly "cronyism".

• Managed capital campaign to build a new Santa Float raising $160,000 (160% of the revenue target) by developing fundraising initiatives, engaging with the public and building business relationships.

• Set records in reopening city streets post-parade by implementing efficient tear down systems.

• Improved relationship with presenting sponsor by increasing their confidence in quality of execution, resulting in a renewed four-year contract with increasing values every year.

• Overhauled dated internal processes and partnerships including:

  • Transitioned from paper files to digital storage

  • Implemented online payment and registration systems

  • Consolidated subcontractor and volunteer roles

• Improved confidence of the Board of Directors through transparency and proven results

• Improved day-of experience of float entries as evidenced by follow-up surveys.